The word 'logo' is an abbreviation of the word 'logotype' (or logogram). It could be better defined as 'a symbol representing a phrase, word, or an idea'. Over the times, a logo has represented many things. The McDonald's logo is an identification of the company and can be understood from a distance even in a different country altogether.

Unless you just don't have an appetite for fried chicken, or you've been living in recluse for the past few decades, the phrase "We do chicken right" should immediately conjure up the fast-food restaurant, Kentucky Fried Chicken. The reason you wouldn't think of Popeye's, Church's or Zaxby's is because that simple little tagline helped to establish the KFC brand. As an entrepreneur, it is essential that you pay attention to branding as you develop your business, preferably as a start-up.

This is the best way I know of to design a logo or to just generate ideas to hand over to your designer. Decide if you want a text logo or an illustrative logo, or a combination mark. Get out a pen and a pad of paper and brainstorm.

Business logos are much more important than many business owners even realise. They are the physical representation of your business in the marketplace and online. Hence, your logo needs to be...

Branded pens work for your business. People will continue to need and use pens. Pens are used in all walks of life but particularly in the business world, where the need for a device to quickly get down an idea or a phone number is crucial to the ebb and flow of making contacts and doing business.

After the wild ride that was '08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few suggestions.

The plain, two-dimensional look of the past century has been put to rest. Many customers seek a more creative and up-to-date logo which they feel comfortable with. It's like the front cover of a book. When someone sees an intriguing, detailed illustration as a front cover, it sparks interest. In the business world, this quick interest equals sales. And in turn means more profit.

Naming your catering business will be one of the first important decisions that you have to make upon deciding to enter the catering industry. Here are five tips to consider when looking for a name for your catering company.

Coin collecting has been around for many years. You might have started collecting coins when you were younger at the encouragement of your parents, you might still have a dusty book of them somewhere too. There are many types of coins to collect, you can start with your birth year and collect a coin for each year of your life or start with a centennial.

In order to have a successful business, you need to have a recognizable brand. One of the easiest ways to brand your business is by having a custom logo created just for you. Find out how you can get an inexpensive, totally unique logo that is designed just for your business.