Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher market share.
Hiring a branding company that specializes in brand image is best equipped to improve your brand with proven research and consulting services. Any successful effort to do these things must be built on a solid foundation. That foundation is your brand. Any kind of strategy without a solid brand under it, like a house, might work for a while, but in the long term, will crash to the ground. That's not what you or we want. Quite simply, a brand is the essence of what your company is and what your company appears to be to the outside world?your brand identity and ultimately your brand image. And if it's not solid and consistent, a branding company we'll help you get it there.
The Brand Analysis process includes:
Brand Audit (internal and external)
Constituency Audits and Benchmarking
Competitive Analysis
Target Market Research
Positioning Assessment
Brand Valuation/Benchmarking
Brand Analysis
Constituency Analysis
Brand Strategy
Brand Architecture (blue print)
Brand Nomenclature & Covenants
Naming Research, Testing and Strategy
Employee Mindset Shift
Brand Communications
Core Messaging/Value Proposition
Communications Strategy & Planning
Communications Standards
Web strategy and development
Corporate Communications / Investor Relations
Constituency Communications:
Recruitment
Human Resources
Investors & Analysts
Industry Experts and Peers
Corporate Staff
Clients
Customers
Partners
Media
Brand Roll-out
Brand Books/Style Guide & Manuals
Advertising Design & Implementation
Logo Design & Identity Design
Packaging Design
Collateral /Signage Design
Consider hiring a branding company offering complete marketing solutions with a proven approach who's offerings include strategy planning, creative services, target market research, collateral creation along with graphic design and production and placing services for all types of media, web design and interactive.
Hiring a Brand Identity Team:
Consider a balanced group of innovative and results-driven professionals who have developed some of the world's leading brands and managed and evolved them as needed through the good times and bad times. They'll understand the challenges their clients face and are uniquely equipped to meet them with the best possible strategies. They're a close-knit group with both the creative and strategic leadership and know-how to make your branding, advertising and marketing efforts more successful than you thought possible.
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.
Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
The word 'logo' is an abbreviation of the word 'logotype' (or logogram). It could be better defined as 'a symbol representing a phrase, word, or an idea'. Over the times, a logo has represented many things. The McDonald's logo is an identification of the company and can be understood from a distance even in a different country altogether.
Unless you just don't have an appetite for fried chicken, or you've been living in recluse for the past few decades, the phrase "We do chicken right" should immediately conjure up the fast-food restaurant, Kentucky Fried Chicken. The reason you wouldn't think of Popeye's, Church's or Zaxby's is because that simple little tagline helped to establish the KFC brand. As an entrepreneur, it is essential that you pay attention to branding as you develop your business, preferably as a start-up.
This is the best way I know of to design a logo or to just generate ideas to hand over to your designer. Decide if you want a text logo or an illustrative logo, or a combination mark. Get out a pen and a pad of paper and brainstorm.
Business logos are much more important than many business owners even realise. They are the physical representation of your business in the marketplace and online. Hence, your logo needs to be...
Branded pens work for your business. People will continue to need and use pens. Pens are used in all walks of life but particularly in the business world, where the need for a device to quickly get down an idea or a phone number is crucial to the ebb and flow of making contacts and doing business.
After the wild ride that was '08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few suggestions.
The plain, two-dimensional look of the past century has been put to rest. Many customers seek a more creative and up-to-date logo which they feel comfortable with. It's like the front cover of a book. When someone sees an intriguing, detailed illustration as a front cover, it sparks interest. In the business world, this quick interest equals sales. And in turn means more profit.
Naming your catering business will be one of the first important decisions that you have to make upon deciding to enter the catering industry. Here are five tips to consider when looking for a name for your catering company.
Coin collecting has been around for many years. You might have started collecting coins when you were younger at the encouragement of your parents, you might still have a dusty book of them somewhere too. There are many types of coins to collect, you can start with your birth year and collect a coin for each year of your life or start with a centennial.
In order to have a successful business, you need to have a recognizable brand. One of the easiest ways to brand your business is by having a custom logo created just for you. Find out how you can get an inexpensive, totally unique logo that is designed just for your business.
Branding - Brand Identity Guru
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