|
Written by Administrator
|
|
Thursday, 12 October 2006 05:00 |
|
General importance of the brand is rather abstract. In short, is a brand image of your product, if we talk about branding and / or image of your company if the agreement with corporate branding, or in the case of a person, business, personality of the brand.
Since most of the project on-line business windows are represented by small companies that are 101% online and life cycle of digital products is relatively short, it is reasonable to combine these terms of branding in an e-business brand, reflecting the market view your company as a single entity. |
|
Last Updated ( Sunday, 28 September 2008 20:39 )
|
|
Read more...
|
|
|
Wednesday, 07 July 2004 04:54 |
|
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Branding on the Internet is somewhat new as before 1995 there was little if any Internet to speak of. One book I can recommend is: |
|
Last Updated ( Sunday, 01 June 2008 23:48 )
|
|
Read more...
|
|
Friday, 06 October 2006 16:27 |
|
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness. How can you sell cleaning services when your equipment is ratty looking, it shows a complete disrespect for the customer. |
|
Last Updated ( Sunday, 01 June 2008 23:42 )
|
|
Read more...
|
|
|
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher market share. |
|
Last Updated ( Tuesday, 24 June 2008 21:21 )
|
|
Read more...
|
|
Friday, 06 October 2006 14:29 |
|
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand. |
|
Last Updated ( Tuesday, 24 June 2008 21:11 )
|
|
Read more...
|
|
|
